LITTLE MOONS MOCHI ICE CREAM

Commissioned by Pearlfisher, the Brand Elevation Strategy for Little Moons focused on consolidating what the brand was already doing beautifully, while refining its expression at a pivotal moment of market entry.

Rather than rewriting its story, the strategy sought to sharpen and elevate it, bringing clarity, coherence, and confidence to a brand rooted in care and considered making. At its core was a simple yet powerful idea: inviting wonder into the everyday through a small, thoughtful gesture.

Wrapped, frozen, and precise, each bite became a capsule innovation, honouring tradition while opening it to a contemporary, pleasure-led experience.